In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1. Understanding the customer lens: Navigating perceptions of AI in your marketing strategy with Karen Zhang, ex Ebay. 2. Finding the balance: Navigating AI and human strengths in modern marketing 3. Building belief: Encouraging AI buy-in across your org 4. How AI is transforming marketing KPIs and performance measurement 5. Where to Begin: Choosing the Right AI Tools

The synergy between Product and Product Marketing is crucial for achieving meaningful business results. This panel will explore practical strategies and actionable insights for forging strong, collaborative relationships between these two vital functions. Learn how to break down silos, establish shared goals, and develop effective communication channels to ensure product development and go-to-market efforts are tightly aligned, ultimately leading to greater market success and tangible business outcomes. Key learnings: - Understand how to establish clear roles, responsibilities, and communication frameworks between Product and Product Marketing teams. - Learn practical strategies for collaborating on key activities such as product roadmap development, market research, and launch planning to ensure alignment and shared ownership. - Discover how to measure the impact of a strong Product-Product Marketing relationship on key business outcomes and demonstrate the value of this collaboration to stakeholders.