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Christopher
Marin
Associate VP Digital Marketing
Inovalon
Christopher Marin is a technology leader who harnesses AI and data to transform marketing operations. As AVP of Digital Marketing at Inovalon, he directs comprehensive digital strategies, optimizes the MarTech stack, and leverages advanced analytics to drive growth and customer engagement. With extensive experience across digital transformation, brand development, and analytics, Chris has built his career on constructing complex data ecosystems to deliver measurable marketing results. He has led digital, brand, analytics, social media, and sales enablement teams. Before Inovalon, Chris served at DXC Technology, orchestrating global digital marketing channels across 70+ countries for the Fortune 500 firm. His accomplishments include spearheading a comprehensive corporate rebranding and managing high-profile partnerships with Manchester United and Ferrari's Formula 1 team. As a founding member of DXC's Office of AI, Data Strategy Office, and Data Stewardship Council, Chris helped establish frameworks that bridged technology and marketing objectives. Chris holds a Master's in Information Management & Systems from UC Berkeley. His current work focuses on developing AI-powered applications that deliver measurable ROI through workflow automation, enhanced personalization, and data-driven insights. Beyond his professional pursuits, Chris is an avid photographer, diving enthusiast, and world traveler who prioritizes adventures with his family.
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11 September 2025 11:45 - 12:30
Supercharged marketing: From gamified messaging to AI-powered everything
What if AI could transform every aspect of your marketing—not just as a tool, but as your strategic partner that amplifies impact across your entire operation? Inovalon's marketing team cracked the code by starting with real business problems and weaving AI into practical solutions that actually work. Using their messaging transformation as a case study, they'll show you how they supercharged Emma Stratton's "Make it Punchy" framework with custom AI agents that grade, guide, and gamify quality—freeing marketers to focus on strategy and creativity instead of endless review cycles. But that's just the beginning. This session cuts through the AI hype to reveal a systematic approach for embedding AI into any marketing process: - The messaging breakthrough: How AI-powered grading transformed messaging and storytelling creation from chore to competitive advantage - Beyond messaging: AI-powered personas, automated content optimization, and other game-changing applications - The practical framework: Start with business problems, then weave in AI—not the other way around - Human-AI partnership: Keep humans in the loop at the right places, at the right times Walk away with the exact methodology for turning AI from buzzword to your most valuable marketing ally. You'll see real examples, get actionable frameworks, and learn how to identify AI opportunities across your entire marketing operation.