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Christopher
Marin
Associate VP Digital Marketing
Inovalon
Christopher Marin is a technology leader who harnesses AI and data to transform marketing operations. As AVP of Digital Marketing at Inovalon, he directs comprehensive digital strategies, optimizes the MarTech stack, and leverages advanced analytics to drive growth and customer engagement. With extensive experience across digital transformation, brand development, and analytics, Chris has built his career on constructing complex data ecosystems to deliver measurable marketing results. He has led digital, brand, analytics, social media, and sales enablement teams. Before Inovalon, Chris served at DXC Technology, orchestrating global digital marketing channels across 70+ countries for the Fortune 500 firm. His accomplishments include spearheading a comprehensive corporate rebranding and managing high-profile partnerships with Manchester United and Ferrari's Formula 1 team. As a founding member of DXC's Office of AI, Data Strategy Office, and Data Stewardship Council, Chris helped establish frameworks that bridged technology and marketing objectives. Chris holds a Master's in Information Management & Systems from UC Berkeley. His current work focuses on developing AI-powered applications that deliver measurable ROI through workflow automation, enhanced personalization, and data-driven insights. Beyond his professional pursuits, Chris is an avid photographer, diving enthusiast, and world traveler who prioritizes adventures with his family.
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11 September 2025 11:45 - 12:30
How Inovalon gamified their messaging with AI to boost engagement and alignment
In this joint keynote, Christopher and Lanie from Inovalon share how they turned a traditionally static messaging process into a dynamic, gamified experience—powered by AI. Discover how their team used AI to streamline message development, encourage cross-functional participation, and drive greater consistency across go-to-market teams. From tools to tactics, they’ll walk you through the real-world process that helped unlock faster internal alignment and more impactful execution. Key takeaways: - How Inovalon used AI and gamification to transform their messaging process - Tools and techniques that drove engagement and improved cross-functional alignment - Lessons learned and actionable advice for building collaborative, scalable messaging frameworks