AI adoption in marketing is no longer experimental—it’s a performance imperative. But while many teams are dabbling in tools, few have successfully operationalized AI to drive measurable growth. The difference lies in capability: not just knowing what AI is, but knowing how to embed it across workflows, decision-making, and strategic execution. In this fireside chat, marketing leaders share how they’ve built high-performing teams equipped to use AI as a lever for competitive advantage. From developing in-house fluency to reengineering processes for scale, they’ll reveal how they’ve turned capability building into a catalyst for business results. This session is for marketing leaders ready to go beyond inspiration—and into implementation. Expect hard-won lessons, practical frameworks, and a sharp focus on AI as a driver of efficiency, innovation, and commercial impact. Key takeaways: - How to build AI capabilities that directly accelerate growth, performance, and ROI - Proven strategies for turning AI literacy into enterprise-level execution - Real-world examples of marketing team transformation—and the business outcomes they delivered