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April 01 & 02, 2026
DoubleTree by Hilton Hotel Denver
3203 Quebec Street
Denver

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April 01 & 02, 2026
DoubleTree by Hilton Hotel Denver
3203 Quebec Street
Denver

PMM Leaders

Roundtables

Insight. Influence. Impact.

Get in a room with leading PMMs as they share how to design narratives and deliver impact. This is where PMMs show what works - testing messaging, building alignment, showcasing results, and using data to drive credibility.

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09:45 - 10:30, 02 April 2025
Duration:
45 mins
PMM Leaders roundtable - Leading through change: How PMM teams navigate transformation
In high-growth companies, change isn’t the exception — it’s the constant. Whether it’s a new strategy, leadership shift, product pivot, or reorg, PMM leaders are often at the center of helping teams adapt and refocus. This roundtable invites an open discussion on how to lead with clarity, empathy, and influence during periods of transformation. Together, we’ll explore how product marketing can act as both stabilizer and strategic driver — turning uncertainty into momentum and ensuring teams stay aligned on what matters most. Key talking points: - Managing team morale and focus through organizational or strategic change - Communicating change effectively across product, marketing, and sales - How PMMs can use their positioning and storytelling skills to drive alignment and confidence during transitions
Devon O'Rourke, Fluvio
13:45 - 14:30, 01 April 2025
Duration:
45 mins
PMM Leaders roundtable - Friction to partnership: Making sales & product marketing actually work
The relationship between Product Marketing and Sales is critical — and often strained. Misaligned incentives, unclear ownership, and constant pressure to deliver results can turn what should be a strategic partnership into a source of friction. This roundtable brings together senior PMM leaders to share candid experiences and practical approaches to building stronger, more effective relationships with Sales teams. We’ll explore what actually works in the real world — from aligning on priorities and feedback loops, to influencing without authority, to earning trust in high-pressure environments. Expect an open, mentoring-style discussion focused on real challenges, honest lessons, and actionable ways to move from reactive support to true partnership.
Doug Kimball, Digital Science
11:00 - 11:45, 01 April 2025
Duration:
45 mins
PMM Leaders Roundtables - SNAFU to PMF in 40 minutes—an interactive, role-playing, PMM experience
Ever leave a “PMF alignment” meeting with 14 follow-up actions, 0 decisions, and one new slide that says “AI-powered Agents” in 48-point font? Same. In this hands-on, fast-paced workshop co-hosted by GetWhys and CSG, you’ll practice using buyer evidence to transform conference room chaos into actual decision-making. You’ll get a behind-the-scenes look at how Erin, PMM leader at CSG, used GetWhys to steer a high-stakes executive conversation in healthcare. Erin will set the same rules for your working session: evidence first, opinions second. Then you’ll roll up your sleeves. Each table will role-play in a PMF alignment meeting. You’ll be assigned a specific role and work in three rounds: discover the buyer evidence, debate the direction, and commit to a decision. Then you’ll rewrite messaging from vague vendor-speak into buyer language using the evidence you just used to align.
Philippe Boutros, GetWhysErin Veltkamp, CSG

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