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Event starts in:

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April 09 & 10, 2025
Denver

2024
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What's on
Main stage
Workshops
April 10
April 11
April 10
April 10
08:15
Main stage
Registration and networking breakfast
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09:15
Main stage
Chairperson opening remarks
Mark Balkenende, Vice President of Product Marketing, Matillion
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09:30
Main stage
The struggle for product marketing metrics Is real - let’s fix that
Larry Goldman, Director of Product Marketing, Progress
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10:00
Main stage
Optimizing the self-serve funnel through customer education, onboarding and key metrics
Lori Colston, Senior Product Marketing Team Lead, Atlassian
Bri Gust, Senior Consumer Product Marketing Manager, 1Password
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10:30
Main stage
Coffee break
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11:00
Main stage
Synergy for success: What product marketing can learn from customer success managers
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
Rachael Cistola, Strategic Customer Success Manager, Stack Overflow
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11:30
Main stage
Workshop: Identifying product differentiators using the MUD framework
Ryan Graff, Director of Product Marketing, CometChat
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12:15
Main stage
Networking roundtables: Strategic problem solving
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13:00
Main stage
Lunch break
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14:00
Main stage
The power of personas, positioning and personalization
Melissa Garcia, Product Marketing Expert
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14:30
Main stage
Panel: The worst kept secrets in crafting captivating stories
David Simutis, Vice President of Product Marketing, Peer39
Deborah Galea, Director of Product Marketing, Orca Security
Greg Delaney, Senior Product Marketing Manager, DNSFilter
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15:15
Main stage
Coffee break
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15:45
Main stage
Applying the lessons of cultural integration to product marketing
Matthew Tansey, Global Director of Product Marketing, JLL Technologies
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16:15
Main stage
Don’t just be a PMM, be a strategic leader
Kerry Wheeler, Senior Product Marketing Manager, Lattice
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16:45
Main stage
How to be best friends with your product team
Richard Whitehead, Director of Product Marketing, Adobe
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17:15
Main stage
Happy hour sponsored by Product Marketing Alliance
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April 11
08:15
Main stage
Networking breakfast
See the details
09:15
Main stage
Chairperson opening remarks
Mark Balkenende, Vice President of Product Marketing, Matillion
See the details
09:30
Main stage
Buckle up: It’s time to startup as a PMM
Jay Goodman, Director of Product Marketing, BlackBerry
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10:00
Main stage
Panel: Being an internal champion and driving impact
Holly Spiers, Vice President of Product Marketing, KX
Shelby Britton, Vice President of Product Marketing, Cloudinary
Russell Duncan, Director of Product Marketing, JLL Technologies
Bryan Sise, Vice President of Product & Customer Marketing, Checkr
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10:45
Main stage
Coffee break
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11:15
Main stage
Panel: Key strategies to adopt and empower your sales team
Riley Hall, Senior Director of Product Marketing, Fictiv
Robby Halford, Head of GTM Enablement, Teamwork.com
Michele Connors, Global Director of Product Marketing, Axon
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12:00
Main stage
Applied AI: Real-life use cases to make strategic decisions and align execs
Liza Adams, Fractional CMO & AI Advisor, GrowthPath
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12:45
Main stage
Lunch break
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13:45
Main stage
Unleash your go-to-market superpowers with generative AI
Sophie Pagalday, Senior Product Marketing Lead, AWS
Allison Milone, Senior Industry Product Marketing Manager, AWS
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14:15
Main stage
From series A to publicly traded: Finding the best fit in PMM
Andrew Goodman, Director of Product Marketing, Tessian
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14:45
Main stage
End of summit
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Get tickets for

the next summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Denver
April 9 - 10, 2025

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