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April 01 & 02, 2025
Hilton City Center
1701 California Street
Denver

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What's on
April 1
April 2
April 1
April 1
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Devon O'Rourke, Founder & Managing Partner, Fluvio
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09:15
Main stage
Investing in marketing to kickstart the flywheel
Arnaud Berube, Director, Product Marketing, Zillow Group
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09:45
Main stage
From concept to launch: Scaling the product release cycle with cross-functional collaboration
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
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10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Nate Gardner, Head of Strategy & Business Operations, Clozd
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Addressing long-term consumer concerns in the present
Michael Nevski, Director, Global Insights, Visa
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11:45
Main stage
Interactive Demo 101 with Guideflow
Matthew Phillips
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12:15
Main stage
Fireside chat Content Production: Working Smarter, Not Harder
Mike Alwais, Director of Product Marketing, symplr
Bryn Harrington, Product Marketing, Ōura
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12:45
Exhibition & networking
Lunch break
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13:45
Main stage
Interactive roundtable discussions
Jess Brown, VP, Marketing, Builder Prime
Sara Ceballos, Director of Marketing, Inspectiv
Eric Shiffman, VP, Product Marketing, Yieldmo
Darin Reffitt, Director, Product Marketing, Core Applications, Guidewire.
Caprice van den Assem, Product Marketing, Trimble
Lior Schinagel, Product Marketing Manager, Homebot
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14:30
Main stage
A PMM's real-life strategic playbook: Building and managing AI teammates
Liza Adams, Fractional CMO & AI Advisor, GrowthPath Partner
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
Hive Five: Top Lessons for Product Marketing Success from a Beekeeper
Emily Robertson-Yeingst, Former Acting VP, Portfolio Marketing & Beekeeper, TIBCO
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16:15
Main stage
Panel: Climbing the ladder: balancing career growth, team leadership, and strategic impact
Larry Goldman, Director of Product Marketing, Progress
Helene Kane, Product Marketing Manager, Trimble
Maher Kayali, Head of Broadband Marketing - Business Internet Growth and Loyalty, Verizon
Michelle Cahill, Director, Product & Growth Marketing, Audible
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17:00
Main stage
Chairperson closing remarks
Devon O'Rourke, Founder & Managing Partner, Fluvio
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17:05
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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April 2
08:00
Networking & exhibition
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
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09:15
Main stage
Future-proofing product marketing: Lumen's journey of innovation and efficiency with Microsoft Copilot
Joanie Kindblade, Senior Director Product Marketing, Lumen
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09:45
Main stage
Writing a fantasy novel with large language models made me a better product marketer - Here’s why
Eric Shiffman, VP, Product Marketing, Yieldmo
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10:15
Main stage
Positioning competing products while avoiding product identity disorder
Darin Reffitt, Director, Product Marketing, Core Applications, Guidewire.
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10:45
Networking & exhibition
Coffee break
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11:15
Main stage
Networking roundtables: Overcome your biggest challenge as a PMM
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12:00
Main stage
How AI is transforming lead and demand generation: Accelerate content creation, tailor messaging, and consolidate workflows
Jay Nakagawa, Director, Competitive Intelligence, Dell Technologies
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12:30
Networking & exhibition
Lunch break
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13:30
Main stage
The AI advantage: New Tools for Product Marketing Superheroes
Kate Marshall, AI Product Marketing Director Driving Innovation, SANS Institute
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14:15
Main stage
Speak the market's language: Using intelligence to craft a winning GTM strategy
Allegra Ingerson, Director of Product Marketing & Market Intelligence, B2B, DailyPay
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14:45
Main stage
Laying the foundations: How to establish, build, and scale product marketing within growing organizations.
Emily Ohara, Senior Product Marketing Manager, Builder Prime
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15:15
Main stage
Chairperson closing remarks
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
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Secure your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful best practices into your strategy for repeatable GTM success.

- Leverage the latest AI & automation innovations to scale efforts.

- Meet mentors & build a local support network within our global PMM community.

- Prove the strategic value and ROI of product marketing to your leaders.

Denver
April 1 - 2, 2025

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