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Event starts in:
20

days :

10

: hours :

19

minutes

7

until the summit

April 01 & 02, 2025
Hilton City Center
1701 California Street
Denver

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What's on
April 1
April 2
April 1
April 1
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Proving your strategic value: A 30-60-90 day blueprint for product marketing success
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09:45
Main stage
From concept to launch: Scaling the product release cycle with cross-functional collaboration
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
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10:15
Main stage
Cracking the code: Unlocking critical insights through win-loss analysis
Nate Gardner, Head of Strategy & Business Operations, Clozd
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Automating for Efficiency in Product Marketing
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11:45
Main stage
Fireside chat Content Production: Working Smarter, Not Harder
Mike Alwais, Director of Product Marketing, symplr
Bryn Harrington, Product Marketing, Ōura
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12:15
Main stage
Laying the foundations: How to establish, build, and scale product marketing within growing organizations.
Emily Ohara, Senior Product Marketing Manager, Builder Prime
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12:45
Exhibition & networking
Lunch break
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13:45
Main stage
Interactive roundtable discussions
Jess Brown, VP, Marketing, Builder Prime
Sara Ceballos, Director of Marketing, Inspectiv
Eric Shiffman, VP, Product Marketing, Yieldmo
Darin Reffitt, Director, Product Marketing, Core Applications, Guidewire.
Caprice van den Assem, Product Marketing, Trimble
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14:30
Main stage
A PMM's real-life strategic playbook: Building and managing AI teammates
Liza Adams, Fractional CMO & AI Advisor, GrowthPath
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
Hive five: Top lessons for product marketing success, from a Beekeeper
Emily Robertson-Yeingst, Former Acting VP, Portfolio Marketing at TIBCO & Beekeeper, TIBCO
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16:15
Main stage
Panel: Climbing the ladder: balancing career growth, team leadership, and strategic impact
Larry Goldman, Director of Product Marketing, Progress
Helene Kane, Product Marketing Manager, Trimble
Maher Kayali, Head of Broadband Marketing - Business Interest Growth and Loyalty, Verizon
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17:00
Main stage
Chairperson closing remarks
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17:05
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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April 2
08:00
Networking & exhibition
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
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09:15
Main stage
From vision to reality: Launching Zillow into the Rental Market
Arnaud Berube, Director, Product Marketing, Zillow Group
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09:45
Main stage
Future-proofing product marketing: Lumen's journey of innovation and efficiency with Microsoft Copilot
Joanie Kindblade, Senior Director Product Marketing, Lumen
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10:15
Main stage
Positioning competing products while avoiding product identity disorder
Darin Reffitt, Director, Product Marketing, Core Applications, Guidewire.
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10:45
Networking & exhibition
Coffee break
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11:15
Main stage
Writing a fantasy novel with large language models made me a better product marketer - Here’s why
Eric Shiffman, VP, Product Marketing, Yieldmo
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11:45
Main stage
How AI is transforming lead and demand generation: Accelerate content creation, tailor messaging, and consolidate workflows
Jay Nakagawa, Director, Competitive Intelligence, Dell Technologies
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12:15
Networking & exhibition
Lunch break
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13:15
Main stage
Workshop: The AI advantage: New Tools for Product Marketing Superheroes
Kate Marshall, AI Product Marketing Director Driving Innovation, SANS Institute
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14:00
Main stage
Speak the market's language: Using intelligence to craft a winning GTM strategy
Allegra Ingerson, Director of Product Marketing & Market Intelligence, B2B, DailyPay
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14:30
Main stage
Building your product marketing dream house
Megan Pratt, Product + Content Marketing Leadership
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15:00
Main stage
Chairperson closing remarks
Carrie Koos, Associate Director of Technical Product Marketing, Stack Overflow
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Secure your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful best practices into your strategy for repeatable GTM success.

- Leverage the latest AI & automation innovations to scale efforts.

- Meet mentors & build a local support network within our global PMM community.

- Prove the strategic value and ROI of product marketing to your leaders.

Denver
April 1 - 2, 2025

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