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Susanna
Bogardus
Principal Product Marketer
Workday
Susanna has eight years of B2B SaaS product marketing experience. She holds multiple advanced PMA certifications and is the Principal Product Marketing Manager at Workday. Susanna is a data nerd and wants everything she does to have an impact.
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01 April 2025 10:15 - 10:45
Behind the launch: Demos, stakeholders, and what actually works
Launching a product isn’t just about having a great idea - it’s about aligning people, partners, and proof points so the market actually responds. In this fireside chat, we’ll unpack what it takes to build a repeatable launch playbook that works across products and teams. We’ll explore how to manage internal and external stakeholders, collaborate effectively with partners, and develop demos that clearly communicate value. The conversation will also dive into how to validate proof points early - using feedback from sales, customers, and partners - to reduce risk and sharpen messaging before launch. Attendees will walk away with practical guidance on turning launch strategy into execution, avoiding common breakdowns, and creating a scalable approach that helps launches land consistently in the market.