11 April 2024 13:45 - 14:15
Unleash your go-to-market superpowers with generative AI
This hands-on session will explore how you can leverage the power of gen AI tools to supercharge your go-to-market planning, channel strategies, and product launches while maintaining a customer-centric mindset.
By the end of this session, you will have had the opportunity to use generative AI tools and experience their potential firsthand. Key takeaways:
- Understand the possibilities and limitations of gen AI in product marketing, and how to leverage it effectively across various functions
- Learn best practices for using gen AI to enhance go-to-market planning, channel strategies, and launch execution while keeping customers at the center
- Gain insights into how to integrate AI-generated content and insights with human expertise, empathy, and strategic thinking to create compelling and authentic connections with your customers
- Explore tips and tricks for using popular gen AI tools, including free options, to streamline and optimize your workflows