Sign In

Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.

Back to speakers

Senior Product Marketing Lead
Sophie solves complex product and marketing problems by diving deep, finding patterns, and connecting dots. Her beliefs include: - The voice of the customer is her guiding light - No authority is required to lead; just trust, empathy, and open communication - Cross-functional alignment eats strategy for lunch - If it's broken, she'll fix it - If it's working, she'll grow it Sophie is a visionary leader with a 15-year track record for finding unique market opportunities and innovative ways to solve customer problems, put brands and products on the map, build high-impact teams, and grow revenue.
11 April 2024 13:45 - 14:15
Unleash your go-to-market superpowers with generative AI
This hands-on session will explore how you can leverage the power of gen AI tools to supercharge your go-to-market planning, channel strategies, and product launches while maintaining a customer-centric mindset. By the end of this session, you will have had the opportunity to use generative AI tools and experience their potential firsthand. Key takeaways: - Understand the possibilities and limitations of gen AI in product marketing, and how to leverage it effectively across various functions - Learn best practices for using gen AI to enhance go-to-market planning, channel strategies, and launch execution while keeping customers at the center - Gain insights into how to integrate AI-generated content and insights with human expertise, empathy, and strategic thinking to create compelling and authentic connections with your customers - Explore tips and tricks for using popular gen AI tools, including free options, to streamline and optimize your workflows