Sara Ceballos is a dynamic marketing leader with a proven track record of driving pipeline growth and revenue acceleration in the B2B space. As the Director of Marketing at Inspectiv, she is currently leading a company-wide rebrand, redefining the company’s positioning and messaging to align with market needs while enhancing demand generation strategies. With deep expertise in integrated marketing, demand generation, product and sales alignment, she has successfully built and executed data-driven campaigns leveraging ABM, intent data, and omnichannel strategies. Throughout her career, Sara has worked closely with sales and executive teams to craft high-impact go-to-market strategies that resonate with enterprise organizations. Her ability to blend strategic vision with execution has helped companies optimize lead generation, increase conversion rates, and drive measurable business outcomes. Passionate about innovation in marketing, Sara thrives on translating complex solutions into clear, compelling messaging that engages key stakeholders. Whether leading cross-functional teams, refining brand positioning, or maximizing marketing technology investments, she is dedicated to delivering results that fuel growth.