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Nate

Gardner

Head of Strategy & Business Operations

Clozd

Nate Gardner is the Head of Strategy & Business Operations at Clozd, the leading provider of win-loss technology and services. Prior to Clozd, Nate ran the Marketing Business Unit and account management function at Podium, a $3.5B interaction management provider. Nate began his career at Bain & Company, where he advised software clients in go-to-market effectiveness, growth strategy & M&A. He has an MBA from Northwestern University. Outside of work he enjoys taking advantage of the Utah mountains with his 3 children in all seasons: skiing, mountain biking and wakesurfing.

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01 April 2025 10:15 - 10:45

Cracking the code: Unlocking critical insights through win-loss analysis

In today's competitive market, it's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation—Cracking the code: Unlocking critical insights through win-loss analysis—will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.