Content production - working smarter, not harder - Quality over quantity, focus on impactful, customer-centric content instead of high volume production, effective repurposing strategies to maximize mutli-channel marketing, telling customer stories and supplementing with use cases, and tailoring content to each stage of the sales/GTM cycle  This fireside chat will explore how product marketing teams can shift from high-volume content production to crafting impactful, customer-centric materials. The discussion will focus on strategies to repurpose content effectively across channels, tell compelling customer stories, and align content with each stage of the sales and go-to-market (GTM) cycle. Key Discussion Points: 1. Quality Over Quantity: Why impactful, high-value content outperforms high-volume production. Real-world examples of content that drives customer engagement. 2. Repurposing Strategies: Techniques to adapt content for multiple platforms and audiences. How to create evergreen content that continues to deliver ROI. 3. Customer Stories and Use Cases: Leveraging customer success stories to build trust and credibility. How to supplement these with industry-specific use cases for broader appeal. 4. Tailoring Content for Sales and GTM Cycles: Crafting content for awareness, consideration, and decision stages. Examples of content formats that align with buyer journeys. 5. Measuring Success: Metrics to track the effectiveness of smarter content strategies.