Michelle Cahill is the Head of Lifecycle and Product Marketing at Favor (formerly The Pill Club). Favor is a telehealth company focused on providing accessible care to women and those who menstruate. Michelle is known for driving growth by taking a consumer first approach to craft compelling GTM campaigns that engage and retain. Michelle has expertise in DTC, loyalty, and app marketing having worked on The Nike app and the Nike Training Club app. Outside of work, Michelle is an avid consumer of everything and aspires to retire on a warm beach.