This session will provide insight into the factors that may influence changes (positive or negative) to consumer spending throughout 2025. Expect next-level analysis of the “confrontational consumer,” as well as more in-depth research on early adopters of GenAI technology—including their use cases, preferences, and what all of this means for the future of the path to purchase landscape. Key takeaways: - Updates on consumer confidence trends - Insight into the pressures that consumers face - Understand the key drivers behind shifts in consumer spending patterns for 2025. - Gain clarity on how these evolving trends will reshape the consumer journey and purchasing behavior.