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Louay

Bachir

VP of Product Marketing

Reputation

Louay Bachir is a Senior Product Marketing Manager at Adobe, specializing in Marketo Engage. With extensive experience in product marketing, he focuses on innovations in personalization, alignment, and marketing attribution to enhance marketing performance and ROI. Throughout his career, Louay has been instrumental in launching virtual events that stand out, emphasizing the importance of reaching the right audience and creating robust interactive experiences. Recognized for his expertise in product marketing, Louay has contributed to various industry events, sharing insights on the latest innovations in Marketo Engage. Louay's ability to understand complex technical products and translate them into compelling market propositions has been a key factor in his success. His collaborative approach fosters strong relationships across organizations, driving successful go-to-market strategies.

01 April 2025 09:15 - 09:45

Proving your strategic value: A 30-60-90 day blueprint for product marketing success

Join Louay Bachir, VP of Product Marketing at Reputation and former leader at Adobe, Marketo, and First Data, as he shares a proven framework for establishing the strategic value of product marketing. In this keynote, Louay will introduce a 30-60-90 day plan designed to showcase PMM impact, align organizational priorities, and secure stakeholder buy-in. Key takeaways include: -Elevating Product Marketing's Role: Learn how to position PMM as a core driver of strategic business success. -The 30-60-90 Day Plan: A step-by-step framework to assess needs, deliver quick wins, and build momentum for long-term initiatives. -Securing Stakeholder Buy-In: Techniques for building trust and alignment with cross-functional teams and leadership. Drawing from his leadership experience at Reputation, Adobe, and Marketo, Louay will provide real-world insights and actionable strategies to help PMMs establish themselves as indispensable strategic partners. Whether you’re new to the role or redefining your value, this session will empower you to drive measurable impact and gain recognition within your organization.