Louay Bachir is a Senior Product Marketing Manager at Adobe, specializing in Marketo Engage. With extensive experience in product marketing, he focuses on innovations in personalization, alignment, and marketing attribution to enhance marketing performance and ROI. Throughout his career, Louay has been instrumental in launching virtual events that stand out, emphasizing the importance of reaching the right audience and creating robust interactive experiences. Recognized for his expertise in product marketing, Louay has contributed to various industry events, sharing insights on the latest innovations in Marketo Engage. Louay's ability to understand complex technical products and translate them into compelling market propositions has been a key factor in his success. His collaborative approach fosters strong relationships across organizations, driving successful go-to-market strategies.