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Senior Product Marketing Team Lead
Lori is an accomplished product and solution marketer with a knack for developing GTM strategies that scale SaaS offerings to be the head-turners of the industry. Lori believes we live in a tech bubble of saturated messaging so as a product marketer, she aims to reduce the noise in the buying journey, by giving the consumer what they want, from the get-go. She is grateful to have an awesome team beside her and always eager for what's ahead.
10 April 2024 10:00 - 10:30
Optimizing the self-serve funnel through customer education, onboarding and key metrics
Discover proven strategies to enhance user engagement, reduce friction in the onboarding process, and leverage data-driven metrics for informed decision-making. This session promises actionable takeaways to elevate your approach to self-serve funnel optimization, so get ready to unlock the potential of your product and deliver an unparalleled user experience. In this session, you'll learn about: - Key metrics for tracking the quality of self-serve signups - Ways to measure the success of your onboarding efforts - How experimentation can provide insights into your customers