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Larry

Goldman

Director of Product Marketing

Progress

Larry is an accomplished marketing leader with 25+ years in enterprise software, SaaS, services, and technical B2B marketing. He is skilled in product marketing, strategic business planning, sales enablement, demand generation, and technical communication, with an extensive background in content marketing. Larry's product marketing experience spans over 30 successful product launches (enterprise, SaaS, e-learning, and middleware) from conception to post-release market expansion. He has an established record of team building and management since 2004, with a stellar reputation for cross-department collaboration, data-based decisions, and customer-driven solutions.

01 April 2025 16:15 - 17:00

Panel: Climbing the ladder: balancing career growth, team leadership, and strategic impact

This session will dive into the journey of career progression in product marketing, focusing on key strategies for moving up the ladder while effectively managing teams, balancing priorities, and driving impactful results. The session will also explore how to align long-term OKRs with short-term demands, deliver successful launches, and master communication skills like copywriting and editing to enhance professional effectiveness. Key takeaways: - Actionable insights for advancing your career while leading with impact. - Techniques to balance strategic planning with tactical execution. - Communication frameworks to improve messaging, alignment, and results.