Speakers Agenda Why attend Partners Venue

Locations ▼

Request to partner

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

John

Parr-Culver

Senior Product Marketing Manager

Workday

John Parr-Culver is a Senior Product Marketing Manager at Workday with over 12 years of experience across product marketing, product management, and sales engineering in enterprise software. He brings a rare blend of strategic storytelling and technical depth, shaped by roles at Workday, Oracle, and Sprinklr, where he has driven revenue growth, improved product adoption, and helped teams win in competitive markets. John is known for translating complex products into clear, compelling narratives rooted in real customer needs. He regularly speaks at conferences, presents to industry analysts, and leads sales enablement and go-to-market initiatives that align product, marketing, and sales teams. He holds a master’s degree from Carnegie Mellon University and a bachelor’s degree from the Eastman School of Music—experience that informs his engaging, performance-driven speaking style both on and off the stage.

Button

01 April 2025 10:15 - 10:45

Behind the launch: Demos, stakeholders, and what actually works

Launching a product isn’t just about having a great idea - it’s about aligning people, partners, and proof points so the market actually responds. In this fireside chat, we’ll unpack what it takes to build a repeatable launch playbook that works across products and teams. We’ll explore how to manage internal and external stakeholders, collaborate effectively with partners, and develop demos that clearly communicate value. The conversation will also dive into how to validate proof points early - using feedback from sales, customers, and partners - to reduce risk and sharpen messaging before launch. Attendees will walk away with practical guidance on turning launch strategy into execution, avoiding common breakdowns, and creating a scalable approach that helps launches land consistently in the market.