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Joanie
Kindblade
Senior Director Product Marketing
Lumen
Joanie Kindblade is the Senior Director of Product and Solutions Marketing at Lumen, a leading technology company specializing in enterprise and public sector solutions. With over 20 years of experience in the technology industry, she leads a team responsible for go-to-market strategies across various product lines, including networking, cybersecurity, edge computing, voice, and managed services. Throughout her career, Joanie has held diverse roles in marketing, communications, and public relations across multiple industries, such as tourism, healthcare, oil and gas, and cybersecurity. Notably, she served as Director of Public Relations at Techstars, where she managed global PR strategies for the organization's accelerator programs, startup initiatives, and venture capital activities. Joanie is recognized for her ability to build collaborative teams and translate complex technical products into compelling market propositions that resonate with customers and stakeholders.
02 April 2025 09:45 - 10:15
Future-proofing product marketing: Lumen's journey of innovation and efficiency with Microsoft Copilot
In this session, we will explore how Lumen's Product Marketing team has seamlessly integrated Microsoft 365 Copilot into our workstreams, revolutionizing the way we operate and deliver results. By leveraging Copilot's advanced capabilities, we have significantly enhanced our productivity, creativity, and collaboration. One of the key initiatives that exemplifies our innovative approach is the Copilot Olympics. This engaging and competitive event has become a cornerstone of our strategy, fostering a culture of continuous improvement and teamwork. During the Copilot Olympics, teams are challenged to utilize Copilot for various tasks, from content creation to data analysis, simulating real-world scenarios and driving home the practical benefits of this powerful tool. Through the Copilot Olympics, we have discovered new ways to refine our prompts, optimize our workflows, and achieve higher-quality outputs in less time. The feedback and learnings from these events have been invaluable, providing insights into how Copilot can be further integrated into our daily operations to boost efficiency and effectiveness. Moreover, by embracing these cutting-edge tools, we are not only enhancing our current capabilities but also future-proofing our careers in product marketing. The ability to adapt to and leverage new technologies like Copilot and Lumen ensures that we stay ahead of industry trends, remain competitive, and continue to deliver exceptional value to our organization.