01 April 2025 12:00 - 12:30
The PMM intelligence engine: Building a system for always-on insight
High-performing organizations don’t rely on one-off research — they build systems for continuous insight. This session unpacks what an “intelligence engine” looks like in practice, including how PMMs collect, synthesize, and activate customer, competitive, and market data in real time. Learn how to build a lightweight, scalable insight system anyone in product, sales, or leadership can trust.
You’ll learn how to operationalize insight, reduce manual lift, and turn PMM research into an always-on advantage.