01 April 2025 12:00 - 12:30
Customer language mastery: Transforming raw voice-of-customer into strategic narrative
Collecting customer feedback is easy — extracting strategic clarity from it is not. This session shows you how to turn messy, emotional, qualitative data into precise messaging, positioning, and product influence. Learn how to detect patterns, uncover emotional drivers, and map VOC to value propositions that resonate.
You’ll get tools for synthesizing VOC into actionable messaging and product direction.