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James
Weaver
VP, Product Marketing
Ericsson
James Weaver is a seasoned technology leader and 5G product marketing expert with more than two decades of experience helping enterprises harness advanced wireless solutions to transform their operations. As Vice President of Product Marketing at Ericsson, James leads the global marketing strategy for the company’s Enterprise Wireless Solutions portfolio—including private cellular networks, wireless WAN, and neutral host solutions. His work centers on showing how 5G can accelerate innovation, improve safety, and create measurable business value across industries. James is known for translating complex technology into clear, compelling narratives that resonate with customers, analysts, and partners. He has a unique ability to connect emerging wireless capabilities with real-world outcomes, drawing on the countless cutting-edge use cases he encounters—from autonomous heavy equipment operating in hazardous environments to rolling robots monitoring utility stations to underwater drones used by Indigenous communities to protect local ecosystems.
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01 April 2025 12:00 - 12:30
The PMM intelligence engine: Building a system for always-on insight
High-performing organizations don’t rely on one-off research — they build systems for continuous insight. This session unpacks what an “intelligence engine” looks like in practice, including how PMMs collect, synthesize, and activate customer, competitive, and market data in real time. Learn how to build a lightweight, scalable insight system anyone in product, sales, or leadership can trust. You’ll learn how to operationalize insight, reduce manual lift, and turn PMM research into an always-on advantage.