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James
Weaver
VP, Product Marketing
Ericsson
James Weaver is a seasoned technology leader and 5G product marketing expert with more than two decades of experience helping enterprises harness advanced wireless solutions to transform their operations. As Vice President of Product Marketing at Ericsson, James leads the global marketing strategy for the company’s Enterprise Wireless Solutions portfolio—including private cellular networks, wireless WAN, and neutral host solutions. His work centers on showing how 5G can accelerate innovation, improve safety, and create measurable business value across industries. James is known for translating complex technology into clear, compelling narratives that resonate with customers, analysts, and partners. He has a unique ability to connect emerging wireless capabilities with real-world outcomes, drawing on the countless cutting-edge use cases he encounters—from autonomous heavy equipment operating in hazardous environments to rolling robots monitoring utility stations to underwater drones used by Indigenous communities to protect local ecosystems.
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01 April 2025 12:00 - 12:30
Customer language mastery: Transforming raw voice-of-customer into strategic narrative
Collecting customer feedback is easy — extracting strategic clarity from it is not. This session shows you how to turn messy, emotional, qualitative data into precise messaging, positioning, and product influence. Learn how to detect patterns, uncover emotional drivers, and map VOC to value propositions that resonate. You’ll get tools for synthesizing VOC into actionable messaging and product direction.