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Helene
Kane
Product Marketing Manager
Trimble
Helene Kane is the product marketing manager for Trimble's estimating software serving the MEP and general contractor professions. Helene's marketing career has spanned a variety of industries, including nonprofits and food service. Previously, Helene brought new software and features to market in the insurance technology world and won company and industry awards for these launches. Helene's product marketing expertise is in go-to-market strategy and cross-functional collaboration. Helene led an internal community group at her previous employer bringing together product marketers across different segments to learn from one another and discuss product marketing best practices. Outside of work, Helene enjoys spending time with her family and stitching functionally beautiful accessories and garments through crochet and knitting.
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01 April 2025 16:15 - 17:00
Panel: Climbing the ladder: balancing career growth, team leadership, and strategic impact
This session will dive into the journey of career progression in product marketing, focusing on key strategies for moving up the ladder while effectively managing teams, balancing priorities, and driving impactful results. The session will also explore how to align long-term OKRs with short-term demands, deliver successful launches, and master communication skills like copywriting and editing to enhance professional effectiveness. Key takeaways: - Actionable insights for advancing your career while leading with impact. - Techniques to balance strategic planning with tactical execution. - Communication frameworks to improve messaging, alignment, and results.