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Erin

Veltkamp

Director of Product Marketing

CSG

Erin Veltkamp is a strategic product marketing leader specializing in customer experience, go-to-market strategy, and insight-driven growth. As Director of Product Marketing at CSG, she leads positioning, messaging, and enablement for customer engagement solutions across industries including fintech, retail, and telecom. With a background spanning both B2B SaaS and consumer brands, Erin is known for translating complex products into clear, compelling narratives that drive adoption and revenue. She partners cross-functionally with product, sales, and marketing teams to bring new solutions to market, sharpen competitive differentiation, and equip teams with the tools to win. Passionate about customer empathy and insight-led strategy, Erin focuses on uncovering the real drivers of customer behavior and turning those insights into impactful go-to-market strategies, stronger customer experiences, and measurable business outcomes.

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01 April 2025 11:00 - 11:45

PMM Leaders Roundtables - SNAFU to PMF in 40 minutes—an interactive, role-playing, PMM experience

Ever leave a “PMF alignment” meeting with 14 follow-up actions, 0 decisions, and one new slide that says “AI-powered Agents” in 48-point font? Same. In this hands-on, fast-paced workshop co-hosted by GetWhys and CSG, you’ll practice using buyer evidence to transform conference room chaos into actual decision-making. You’ll get a behind-the-scenes look at how Erin, PMM leader at CSG, used GetWhys to steer a high-stakes executive conversation in healthcare. Erin will set the same rules for your working session: evidence first, opinions second. Then you’ll roll up your sleeves. Each table will role-play in a PMF alignment meeting. You’ll be assigned a specific role and work in three rounds: discover the buyer evidence, debate the direction, and commit to a decision. Then you’ll rewrite messaging from vague vendor-speak into buyer language using the evidence you just used to align.