What can writing a full-length fantasy novel with AI teach us about product marketing? In this session, I’ll share valuable lessons from co-authoring a book with LLMs—insights that directly apply to the challenges of solo product marketing. From storytelling to strategy, the right use of AI can enhance creativity, productivity, and impact. Key takeaways: - How storytelling principles shape compelling product narratives - Using AI as a virtual collaborator for research, ideation, and iteration - Balancing frameworks with flexibility using structured creativity - Leveraging rapid iteration to refine messaging and drive stakeholder alignment - Practical AI tools and techniques to scale solo product marketing efforts

In this session 6 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The strategic scorecard: Aligning product marketing KPIs with business growth with Jess Brown, Builder Prime 2. How AI is impacting product marketing—company attitudes, challenges, opportunities, and real-world use cases with Eric Shiffman, Yieldmo 3. Developing and Effective VoC Program and Measuring its Impact with Caprice van den Assem, Trimble 4. Turning PMM weaknesses into superpowers with Sara Ceballos, Inspectiv 5. Fostering collaboration, teamwork, and trust in remote/hybrid product marketing teams with Darin Reffitt, Guidewire 6. Thriving as a lone PMM with Lior Schinagel, Homebot