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Eric
Shiffman
VP, Product Marketing
Yieldmo
Eric Shiffman is the Vice President of Product Marketing at Yieldmo where he bridges the gap between innovative advertising technology and measurable client outcomes. With a background spanning product marketing, product management, and customer success at leading ad tech and telecom companies, Eric specializes in turning complex technologies into compelling, results-driven strategies.
02 April 2025 11:15 - 11:45
Writing a fantasy novel with large language models made me a better product marketer - Here’s why
What can writing a full-length fantasy novel with AI teach us about product marketing? In this session, I’ll share valuable lessons from co-authoring a book with LLMs—insights that directly apply to the challenges of solo product marketing. From storytelling to strategy, the right use of AI can enhance creativity, productivity, and impact. Key takeaways: - How storytelling principles shape compelling product narratives - Using AI as a virtual collaborator for research, ideation, and iteration - Balancing frameworks with flexibility using structured creativity - Leveraging rapid iteration to refine messaging and drive stakeholder alignment - Practical AI tools and techniques to scale solo product marketing efforts