What can beekeeping teach us about product marketing? More than you might expect! In this session, Emily Robertson-Yeingst—a seasoned B2B SaaS product marketing leader and passionate beekeeper—shares five key lessons from the hive that can help PMMs build stronger strategies, drive product growth, and navigate change with agility. Just like a thriving beehive, successful product marketing requires teamwork, adaptability, and a well-planned approach. Whether you're launching a new product or scaling your GTM strategy, these insights will help you create lasting impact. Join us to discover how thinking like a beekeeper can set you up for sweet success! Key takeaways: - Learn how adaptability in beekeeping applies to product marketing, helping PMMs navigate market shifts and changing customer needs. - Discover the power of collaboration and how cross-functional teamwork drives product success. - Explore long-term strategies to build sustainable product growth, from strong positioning to customer retention.