What can beekeeping teach us about product marketing? More than you might expect! Drawing on her unique experience as both a seasoned B2B SaaS product marketing leader and a beekeeper, Emily Robertson-Yeingst explores the surprising parallels between these two seemingly unrelated pursuits. From strategic planning and adaptability to cross-functional collaboration, Emily shares five key lessons from the hive that can help product marketers drive product growth, build market leadership, and foster adaptability in ever changing markets. Join this engaging session to discover how beekeeping can inspire your approach to product marketing—and create sweet success for your organization!