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Emily
Robertson-Yeingst
Former Acting VP, Portfolio Marketing & Beekeeper
TIBCO
Emily Robertson-Yeingst, VP of Product & Portfolio Marketing at TIBCO Software. Emily is a seasoned global product marketing leader with 20+ years of experience in high-growth B2B SaaS. Most recently the VP of Product and Portfolio Marketing at TIBCO Software, Emily believes deeply in the critical role Product Marketing plays in organizational success: driving winning GTM strategies, amplifying product value, generating measurable growth in competitive markets, and creating successful cross-functional collaboration. Also a passionate beekeeper, Emily finds surprising parallels between beekeeping and product marketing—teamwork, adaptability, and strategic planning—all key to achieving sweet success in both fields.
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01 April 2025 15:45 - 16:15
Hive Five: Top Lessons for Product Marketing Success from a Beekeeper
What can beekeeping teach us about product marketing? More than you might expect! In this session, Emily Robertson-Yeingst—a seasoned B2B SaaS product marketing leader and passionate beekeeper—shares five key lessons from the hive that can help PMMs build stronger strategies, drive product growth, and navigate change with agility. Just like a thriving beehive, successful product marketing requires teamwork, adaptability, and a well-planned approach. Whether you're launching a new product or scaling your GTM strategy, these insights will help you create lasting impact. Join us to discover how thinking like a beekeeper can set you up for sweet success! Key takeaways: - Learn how adaptability in beekeeping applies to product marketing, helping PMMs navigate market shifts and changing customer needs. - Discover the power of collaboration and how cross-functional teamwork drives product success. - Explore long-term strategies to build sustainable product growth, from strong positioning to customer retention.