Every product marketer knows the frustration: you’re doing high-impact work, but it doesn’t always translate into the evidence executives care about. In this candid conversation with senior leaders, we’ll unpack what really resonates in the boardroom—and what falls flat. Hear directly from executives on how they evaluate PMM success, what metrics and narratives actually influence strategic decisions, and how to translate complex work into the proof points they need to confidently invest in your team. We’ll also explore the common reporting habits, vanity metrics, and storytelling pitfalls that erode credibility. You’ll walk away with a clearer picture of how to frame impact, communicate risk and opportunity, and position product marketing as an indispensable driver of growth and long-term value. Key takeaways: - The specific metrics and evidence executives trust most - How to present PMM work in a way that influences decisions - What the C-suite considers noise—and how to avoid it - How to align PMM insights with business priorities - How to build ongoing executive confidence in your function

Win/loss programs don’t fail because the data isn’t useful, they struggle because executives don't see how that data changes decisions. In this session, Doug will share ways to secure executive buy-in for a win/loss program. Key to this is reframing this from a vague research effort into a revenue-critical decision system. Drawing on real-world experience, frameworks and best practices, I'll explore how product marketers can connect buyer insights to executive priorities such as win rate improvement, competitive risk reduction, and growth acceleration. Join in to learn how to position win/loss analysis in a way executives understand, fund, and act on. Get ready to operationalize insights across product, sales, and marketing so they don’t just sit in a slide deck, but actually bring value.

The relationship between Product Marketing and Sales is critical — and often strained. Misaligned incentives, unclear ownership, and constant pressure to deliver results can turn what should be a strategic partnership into a source of friction. This roundtable brings together senior PMM leaders to share candid experiences and practical approaches to building stronger, more effective relationships with Sales teams. We’ll explore what actually works in the real world — from aligning on priorities and feedback loops, to influencing without authority, to earning trust in high-pressure environments. Expect an open, mentoring-style discussion focused on real challenges, honest lessons, and actionable ways to move from reactive support to true partnership.