02 April 2025 10:15 - 10:45
Positioning competing products while avoiding product identity disorder
Whether you strategically build similar products for different market segments or acquire a direct competitor through M&A activity, marketing similar products presents unique challenges in messaging, stakeholder buy-in, and sales enablement.
This session will explore the issues faced in all three areas while positioning Guidewire InsuranceNow, an acquired core platform for U.S. mid-tier insurers and MGAs, against not only numerous similar competitors but also against Guidewire InsuranceSuite, the leading core platform across the globe.
Join this session to learn the strategies employed to develop complementary messaging, gain executive approval, and enable the sales team to ultimately achieve record-setting sales results.
01 April 2025 13:45 - 14:30
Interactive roundtable discussions
In this session 6 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation.
Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share.
Discussion topics will include:
1. The strategic scorecard: Aligning product marketing KPIs with business growth with Jess Brown, Builder Prime
2. How AI is impacting product marketing—company attitudes, challenges, opportunities, and real-world use cases with Eric Shiffman, Yieldmo
3. Developing and Effective VoC Program and Measuring its Impact with Caprice van den Assem, Trimble
4. Turning PMM weaknesses into superpowers with Sara Ceballos, Inspectiv
5. Fostering collaboration, teamwork, and trust in remote/hybrid product marketing teams with Darin Reffitt, Guidewire
6. Thriving as a lone PMM with Lior Schinagel, Homebot