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Darin
Reffitt
Director, Product Marketing, Core Applications
Guidewire.
Darin is Director of Product Marketing for Core Applications at Guidewire Software, with a primary focus on the InsuranceSuite ClaimCenter product. He joined Guidewire in 2020 focused on Product Marketing Excellence, before moving into product marketing for the InsuranceNow application. He was promoted into his current role with responsibility for both InsuranceSuite and InsuranceNow in 2023. He is also a DEI leader at Guidewire, driving the creation of its LGBTQ+ ERG in 2021, as well as a new ERG for employees 50 and over planned to launch in 2025. His 25+ year marketing career has included leadership roles with BNY Mellon, PNC Bank, SPLICE Software, EIS Group, and Santander, as well as volunteer roles with the AMA, the United Way of Delaware, and the Insurance Accounting & Systems Association. He received his MBA from Saint Joseph’s University and his BBA from Ursinus College. Darin volunteers regularly, reads voraciously, speaks occasionally, and golfs, albeit poorly.
02 April 2025 10:15 - 10:45
Positioning competing products while avoiding product identity disorder
Whether you strategically build similar products for different market segments or acquire a direct competitor through M&A activity, marketing similar products presents unique challenges in messaging, stakeholder buy-in, and sales enablement. This session will explore the issues faced in all three areas while positioning Guidewire InsuranceNow, an acquired core platform for U.S. mid-tier insurers and MGAs, against not only numerous similar competitors but also against Guidewire InsuranceSuite, the leading core platform across the globe. Join this session to learn the strategies employed to develop complementary messaging, gain executive approval, and enable the sales team to ultimately achieve record-setting sales results.