Every product marketer knows the frustration: you’re doing high-impact work, but it doesn’t always translate into the evidence executives care about. In this candid conversation with senior leaders, we’ll unpack what really resonates in the boardroom—and what falls flat. Hear directly from executives on how they evaluate PMM success, what metrics and narratives actually influence strategic decisions, and how to translate complex work into the proof points they need to confidently invest in your team. We’ll also explore the common reporting habits, vanity metrics, and storytelling pitfalls that erode credibility. You’ll walk away with a clearer picture of how to frame impact, communicate risk and opportunity, and position product marketing as an indispensable driver of growth and long-term value. Key takeaways: - The specific metrics and evidence executives trust most - How to present PMM work in a way that influences decisions - What the C-suite considers noise—and how to avoid it - How to align PMM insights with business priorities - How to build ongoing executive confidence in your function

Cut through the noise and get practical about what actually works in product marketing. These small-group roundtables bring together experienced PMMs to share the strategies, frameworks, and habits that deliver impact beyond a single launch or quarter. Expect honest discussion, real examples, and actionable takeaways you can apply immediately. Come ready to share what’s worked, what hasn’t, and the challenges you’re still figuring out. Topics include: - The 80/20 PMM: Identifying the 20% of work that drives 80% of impact (Caprice) - The Narrative Moat: Winning on vision in a commodity world (Amanda) - Tell Leaders Something They Don’t Know: Building and scaling a competitive & market insights function (Clara) - Understanding Your Audience and Buyers to Close the Synthesis Gap (Brandon)