Discover how Stack Overflow transformed its product release cycle from three times a year to every six weeks through effective cross-functional collaboration. In this session, we’ll explore the strategies used to mature our release processes, boosting key product metrics like adoption and engagement. Gain valuable insights into optimizing go-to-market strategies and driving innovation by aligning diverse teams, illustrated with real examples from Stack Overflow's journey. We’ll focus on product marketing’s role in this process and how you can strengthen internal collaboration, align with customer needs, and showcase value as a product marketer at your organization. We’ll uncover: - Optimizing Go-to-Market (GTM) Strategies: Explore the role of product marketing in ensuring every release resonates with target audiences by aligning messaging, timing, and delivery. - Driving Innovation Through Team Alignment: Learn how to break down silos across product, marketing, engineering, and customer success teams to foster a culture of innovation and collaboration. - Real Examples from Stack Overflow’s Journey: Gain practical insights into challenges faced, lessons learned, and the measurable outcomes achieved during this transformation. - Showcasing Value as a Product Marketer: Discover how product marketers can act as the linchpin in aligning internal teams, addressing customer pain points, and elevating product impact.

You'll recap day one highlights and key takeaways, along with a short icebreaker session to wake you up!

We'll round out two fantastic days of learning and discussion with some closing remarks from the summit host.