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Caprice
van den Assem
Product Marketing
Trimble
Caprice is a Product Marketing Professional at Trimble Inc., a global company leading the digitization and transformation of the Construction Technology Industry, where she champions Trimble’s mechanical estimating software products. She specializes in cross-functional collaboration, sales enablement and competitive intelligence by leveraging tools like Seismic, Klue and Gong. With a Masters in Marketing and dual Bachelor's degrees in Business Administration and Management from the University of Denver's Daniels College of Business, Caprice brings a diverse background educationally and professionally - spanning across construction software, business coaching and medical device technology. Based in the sunny state of Colorado, Caprice embraces collaboration with a growth mindset and enjoys discussing emerging product marketing trends and innovative strategies. Outside of work, she’s passionate about travel, health and wellness and visual storytelling through photography and videography.
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01 April 2025 13:45 - 14:30
Interactive roundtable discussions
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. The strategic scorecard: Aligning product marketing KPIs with business growth with Jess Brown, Builder Prime 2. GTM alignment: Are we all launching the same thing? 3. Competitive positioning: Standing out in a crowded market 4. Successfully implementing personalization at scale 5. Developing and launching a successful CI program