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Caprice
van den Assem
Product Marketing
Trimble
Caprice is a Product Marketing Professional at Trimble Inc., a global company leading the digitization and transformation of the Construction Technology Industry, where she champions Trimble’s mechanical estimating software products. She specializes in cross-functional collaboration, sales enablement and competitive intelligence by leveraging tools like Seismic, Klue and Gong. With a Masters in Marketing and dual Bachelor's degrees in Business Administration and Management from the University of Denver's Daniels College of Business, Caprice brings a diverse background educationally and professionally - spanning across construction software, business coaching and medical device technology. Based in the sunny state of Colorado, Caprice embraces collaboration with a growth mindset and enjoys discussing emerging product marketing trends and innovative strategies. Outside of work, she’s passionate about travel, health and wellness and visual storytelling through photography and videography.
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02 April 2025 11:00 - 11:45
Interactive roundtable discussions - Sharing what lasts: Strategies that stand the test of time
These roundtable sessions invite attendees to unpack the practices, frameworks, and habits that create sustained PMM impact. From building durable messaging foundations to establishing repeatable feedback loops and long-term measurement systems, you’ll collaborate with fellow practitioners to surface what genuinely lasts beyond a single launch or quarter. Bring your own lessons—and your toughest challenges.