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Caprice
van den Assem
Product Marketing
Trimble
Caprice is a Product Marketing Professional at Trimble Inc., a global company leading the digitization and transformation of the Construction Technology Industry, where she champions Trimble’s mechanical estimating software products. She specializes in cross-functional collaboration, sales enablement and competitive intelligence by leveraging tools like Seismic, Klue and Gong. With a Masters in Marketing and dual Bachelor's degrees in Business Administration and Management from the University of Denver's Daniels College of Business, Caprice brings a diverse background educationally and professionally - spanning across construction software, business coaching and medical device technology. Based in the sunny state of Colorado, Caprice embraces collaboration with a growth mindset and enjoys discussing emerging product marketing trends and innovative strategies. Outside of work, she’s passionate about travel, health and wellness and visual storytelling through photography and videography.
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02 April 2025 11:00 - 11:45
Interactive roundtable discussions - What actually drives lasting impact
Cut through the noise and get practical about what actually works in product marketing. These small-group roundtables bring together experienced PMMs to share the strategies, frameworks, and habits that deliver impact beyond a single launch or quarter. Expect honest discussion, real examples, and actionable takeaways you can apply immediately. Come ready to share what’s worked, what hasn’t, and the challenges you’re still figuring out. Topics include: - The 80/20 PMM: Identifying the 20% of work that drives 80% of impact (Caprice) - The Narrative Moat: Winning on vision in a commodity world (Amanda) - Tell Leaders Something They Don’t Know: Building and scaling a competitive & market insights function (Clara) - Understanding Your Audience and Buyers to Close the Synthesis Gap (Brandon)