Speakers Agenda Why attend Venue Partners

Locations ▼

Request to partner

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Arnaud

Berube

Director, Product Marketing

Zillow Group

Arnaud Berube is a Director of Product Management at Zillow, where he leads the development and execution of innovative product strategies to enhance user experience and drive business growth. With extensive experience in product management, Arnaud has a proven track record of aligning technical development with customer needs, delivering user-centric solutions, and fostering cross-functional collaboration. His leadership combines strategic vision and operational excellence, ensuring products achieve both customer satisfaction and measurable business impact. Arnaud is recognized for his ability to translate complex technical concepts into actionable strategies, driving product success in highly competitive markets.

Button

01 April 2025 09:15 - 09:45

Investing in marketing to kickstart the flywheel

Zillow is rapidly expanding its rentals business with a powerful B2C2B flywheel that seamlessly connects marketing, product, and sales. In this keynote, discover how strategic marketing initiatives identify key gaps and unlock new opportunities. Learn how to build a compelling business case to secure investment and drive growth. Explore Zillow’s approach to piloting and scaling advertising campaigns that deliver measurable impact. Whether you're optimizing an existing strategy or launching a new initiative, this session will provide actionable insights to accelerate success. Key takeaways: - Identify market gaps and opportunities through strategic marketing. - Build a strong business case to secure investment. - Pilot and scale advertising campaigns effectively.