02 April 2025 09:15 - 09:45
Finding the line: How PMM prioritises, aligns, and delivers at scale
At altitude, every step counts. So does every decision.
In this Day 2 opener, Arnaud Berube, Director of Product Marketing at Zillow Rentals, explores how PMM teams prioritise what matters most - and let go of the rest - to deliver meaningful impact across both B2C and B2B. Spanning four personas, this session shows how PMM connects insight to execution through focus, alignment, and disciplined decision-making.
Rather than focusing on customer language, Arnaud zeroes in on how PMM drives outcomes: aligning product and GTM teams, navigating trade-offs, and proving value through delivery.
A grounded session on how PMM keeps its footing while delivering results at scale..