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Arnaud
Berube
Director, Product Marketing
Zillow Group
Arnaud Berube is a Director of Product Management at Zillow, where he leads the development and execution of innovative product strategies to enhance user experience and drive business growth. With extensive experience in product management, Arnaud has a proven track record of aligning technical development with customer needs, delivering user-centric solutions, and fostering cross-functional collaboration. His leadership combines strategic vision and operational excellence, ensuring products achieve both customer satisfaction and measurable business impact. Arnaud is recognized for his ability to translate complex technical concepts into actionable strategies, driving product success in highly competitive markets.
02 April 2025 09:15 - 09:45
From vision to reality: Launching Zillow into the Rental Market
Discover the story behind Zillow’s successful entry into the rental market and how a strategic approach transformed a vision into a thriving new revenue stream. This session dives into the step-by-step process of launching Zillow to a new customer segment, from initial market sizing and customer research to securing stakeholder buy-in and scaling for rapid expansion. Key takeaways: - Market Sizing and Customer Research: How data-driven insights identified the opportunity and shaped Zillow’s rental market strategy. - Launching a New Customer Segment: Strategies for crafting messaging and go-to-market plans that resonated with a new audience. - Securing Stakeholder Buy-In: Tactics to align leadership and cross-functional teams for ambitious growth goals. - Scaling to Success: Lessons learned from rapid expansion and establishing the rental market as a key revenue driver.