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Allegra
Ingerson
Director of Product Marketing & Market Intelligence, B2B
DailyPay
Allegra is the Director of Product Marketing & Market Intelligence at DailyPay where she is responsible for driving growth across an expanding portfolio of B2B solutions. Allegra's key areas of focus are go-to-market strategy, market insights, and persona development, ensuring DailyPay's solutions resonate with customers and partners.
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02 April 2025 14:15 - 14:45
Speak the market's language: Using intelligence to craft a winning GTM strategy
In this keynote, Allegra will share her top tips for using market intelligence to craft a winning GTM strategy. Key takewaways: - Listen to the market: Learn how to gather crucial market signals from a variety of sources, including customer feedback, competitive intelligence, and industry trends - Speak to the market: Speak the market's language by tailoring your messaging, positioning, and product experiences to resonate with your customers