02 April 2025 14:15 - 14:45
Speak the market's language: Using intelligence to craft a winning GTM strategy
In this keynote, Allegra will share her top tips for using market intelligence to craft a winning GTM strategy.
Key takewaways:
- Listen to the market: Learn how to gather crucial market signals from a variety of sources, including customer feedback, competitive intelligence, and industry trends
- Speak to the market: Speak the market's language by tailoring your messaging, positioning, and product experiences to resonate with your customers