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Roxanne
Leslie
PMM
CVS Health
Roxanne Leslie is a Product Marketing Manager at CVS Health, where she leads product marketing initiatives focused on pharma and multicultural advertising. With more than nine years of experience spanning healthcare, digital health, wellness, and consumer technology, she has led go-to-market strategies, product launches, and growth campaigns for organizations including CVS Health, Amwell, and AVAVA. Passionate about culturally relevant marketing, Roxanne brings a unique perspective on building messaging that resonates across diverse audiences. Outside of work, she's a mental health advocate, avid traveler, and salsa and bachata dancer.
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27 October 2026 13:45 - 14:45
Networking roundtables: Defining the strategic PMM
In this session 5 unique discussions are happening concurrently. Find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Lost in translation: How to make your positioning travel with Roxanne Leslie, CVS Health 2. Portfolio PMM: Stitching products together without losing each one's edge 3. Managing Up: Influencing strong personalities in the C-Suite 4. Owning the roadmap conversation: Influencing product without direct authority 5. Turning insight into action: Customer and market research that drives decisions