As AI takes over more of the tactical work PMMs used to own, a dangerous idea is spreading in boardrooms: that product marketing itself could be automated away. Join Kim as she cuts through that risk head-on, pinpointing exactly where PMM drives real, defensible impact, what a well-run PMM function actually looks like day to day, and why the practitioners most exposed right now aren't the ones behind on AI, but the ones too rigid to adapt. You'll leave with a sharper way to talk about your value, a clearer model for how your team should run, and a real answer to the flexibility-versus-rigidity question before it costs someone their seat. Key takeaways: - A clear way to pinpoint and articulate exactly where PMM drives impact — not vague value statements, but specific, defensible wins - How to tell the difference between practitioners who flex and adapt and those whose rigidity is quietly becoming a liability - A practical model for how a well-run PMM function actually operates, from priorities to process - How to bring sharper focus to your team so effort maps directly to the impact that matters