In this session 5 unique discussions are happening concurrently. Find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Lost in translation: How to make your positioning travel with Roxanne Leslie, CVS Health 2. Portfolio PMM: Stitching products together without losing each one's edge 3. Managing Up: Influencing strong personalities in the C-Suite 4. Owning the roadmap conversation: Influencing product without direct authority 5. Turning insight into action: Customer and market research that drives decisions

Just 4% of product marketers say their stakeholders fully understand what product marketing actually does, according to PMA's State of Product Marketing Report, which means most PMMs are fighting for clarity on their own turf every single day. This panel puts that fight center stage: PMM leaders from different industries and team structures go head-to-head on what product marketing should own, what it shouldn't, and where the lines actually get drawn when priorities collide. Expect real disagreement, real examples, and a sharper answer to the question every PMM has asked at least once: is this actually my job? Key takeaways: - A practical framework for deciding what PMM should own vs. hand off, based on team size, maturity, and company stage - How to defend your remit in the room without it turning into a turf war - Where PMM ownership boundaries most often break down, and how to fix it before it costs you credibility - Real examples of what happens, good and bad, when ownership is left undefined