Asya is a Product Marketing Director at LinkSquares where she oversees product positioning and messaging, GTM and adoption, and release communications for LinkSquares' contract management products. She is a creative leader with extensive experience running product marketing, demand generation, content marketing, business development, and retention marketing activities at B2B ranging from startups to global enterprises in industries such as SaaS, industrial IoT, manufacturing and logistics, financial services, AI, edge computing and enterprise software. Asya holds a B.A. from Brandeis University and an MBA from Johnson School of Management at Cornell University.