Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe's B2C Customer Journey Management go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprises to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.