Scott is a technology solutions obsessed executive with a proven ability to design and execute profitable business and marketing plans, and top skills in marketing operations, data science (structured and unstructured data analysis), AI/ML modeling, marketing operations, product marketing and management, storytelling, creative design, and much more. Empathetic leader known for building and accelerating dynamic and highly-effective teams in fast-paced and technology-focused markets. Creative storyteller who bridges art and science to create best-in-class digital and physical marketing plans, brand narratives, and competitively differentiated messaging, all based on a direct-to-consumer mindset. Expertise and Skill Areas ▪ Digital and Traditional Marketing ▪ Brand Strategy and Positioning ▪ Product Marketing and Management ▪ Strategic Communications / Crisis Management ▪ Advanced Data Analytics (Marketing Performance, Sales Pipeline, etc.) ▪ Editorial Planning and Creative Development ▪ Media Planning / SEM / SEO ▪ New Product Launches and On-going Product Releases ▪ Lifecycle Marketing including Acquisition, Retention, Reactivation ▪ Development of High Performing Matrixed Teams ▪ Partnership, Analyst, Vendor, and Influencer Management ▪ Consumer Insights and Buyer Persona Research ▪ Published Author and Public Speaker