Daniel Kuperman has over 12 years of experience in B2B product marketing having worked at some of the fastest-growing SaaS startups in Silicon Valley including Axcient, MindTickle, and Snowflake. Over his career, Daniel has built product marketing teams, helped shape go-to-market strategies, and more importantly he has seen what works and what doesn't work first-hand with early-stage startups and established companies alike. He is currently the Head of Core Product Marketing & GTM for Atlassian. Daniel has a BS in Systems Analysis from UNIP Brazil and an MBA from Bentley University.