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Positioning Expert & CEO
April Dunford
April Dunford is Positioning expert and CEO of Ambient Strategy where she helps companies successfully launch new products by shaping the markets they compete in. Before Ambient Strategy, April had a 25-year career managing marketing and product teams at a series of 7 successful startups, 6 of which were acquired. During her in-house career, April launched 16 products into the market, 3 of which became billion-dollar businesses. At Ambient Strategy April has worked with dozens of startups helping them position their products for growth. April is a sought-after international keynote speaker and author of the bestselling book "Obviously Awesome, How to Nail Product Positioning so Customers Get it, Buy it, Love it."