In this session, we’ll dive into the valuable lessons learned from product launches that didn’t go as planned. By exploring real-world case studies, we'll uncover how to turn setbacks into opportunities for future success. Key takeaways: - Identifying common reasons behind failed product launches - Strategies for recovering from a misstep and regaining market confidence - How to pivot quickly when a product doesn’t resonate with its audience - The role of data in diagnosing and overcoming launch failures - Building a culture that embraces failure as a learning opportunity for innovation

In this session, Steve & Brian will explore how product marketing and product management can align to drive company growth. Join us as we dive into the critical role of product marketing in influencing roadmaps, metrics, and cross-functional collaboration. Key takeaways include: - Understanding where product marketing should sit within your organization - Balancing the metrics that matter: product vs. marketing KPIs - Bridging communication gaps between product marketing and product management - How product marketers can influence the company’s roadmap and long-term direction - Strategies for balancing short-term sales goals with long-term product strategy - Collaborating to deliver a seamless customer experience and drive product success