Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Michelle
Cipollone
VP, Product Marketing
Deltek
Michelle Cipollone is the Vice President of Product Marketing at Deltek, where she leads strategic marketing initiatives for the company’s solutions designed for project-based businesses. With over a decade at Deltek, Michelle has been instrumental in driving growth across key industries such as professional services, architecture and engineering, consulting, and creative agencies. Her expertise spans product management, ERP systems, professional services automation (PSA), and customer resource management (CRM). Prior to joining Deltek, Michelle held senior roles at MaxQ Technologies and Solomon Software, bringing extensive experience in sales planning, business development, and strategic alliances.
30 January 2025 11:30 - 12:00
Unlocking growth: Positioning product marketing as a revenue-driving engine
This session will dive into how product marketing can become a key driver of business growth and revenue generation. We will explore strategies to position product marketing as a core function that aligns with sales and revenue goals. Key takeaways include: - How to align product marketing with revenue objectives - Strategies to communicate product marketing’s impact to leadership teams - Methods for driving growth through data-driven decision-making - Tactics for leveraging customer insights to fuel go-to-market success - Best practices for building a revenue-focused product marketing team