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Mariya
Cherk
Head of Growth, Product Marketing
Sage
Mariya Cherk is Head of Growth, Product Marketing at Sage, where she leads the full go-to-market strategy for the company’s mid-market portfolio. With a proven track record of driving transformative revenue growth across ERP, Manufacturing, Public Sector, and AI, she focuses on accelerating VAR success and empowering them to deliver automation, AI, and ERP solutions that help manufacturers and financial leaders modernize and scale. Mariya combines strategic vision with operational discipline, bringing precision to forecasting, pipeline health, and revenue planning, while fostering alignment across sales, product, and channel teams. She has a strong ability to translate complex industry dynamics, from manufacturing trends to the evolving AI landscape, into clear, actionable strategies that fuel sustainable growth. From shaping product-market fit to launching high-impact partner programs and optimizing go-to-market motions, Mariya’s work centers on unlocking new market opportunities and accelerating value for both customers and partners.
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28 January 2026 12:15 - 12:45
Fireside chat | The growth-minded PMM: Owning strategy, enabling sales, and driving impact
Growth isn’t handed to PMMs, it’s earned. For modern PMMs, that means stepping beyond traditional roles, influencing outcomes across the business, and turning strategy into tangible results. In this session, we’ll explore what it takes to step into a growth-minded PMM role and make these three pillars work together. We’ll focus on practical ways to develop industry expertise, leverage buyer insights, and ensure your initiatives actually stick in the market. Key takeaways: - How to take ownership of strategy as a growth-focused PMM - Practical approaches to enable sales without losing strategic focus - Techniques for using ICP knowledge and market expertise to drive impact - How to structure PMM initiatives for measurable business results - Lessons from pioneering “Growth PMM” roles and how to apply them in your organization