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Mariya
Cherk
Head of Growth, Product Marketing
Sage
Mariya Cherk is a product marketing leader and growth strategist who helps global organizations turn complexity into clarity and strategy into results. As Head of Growth at Sage, she leads product marketing and go-to-market strategy for the company’s mid-market portfolio, empowering teams and partners to position ERP, AI, and automation solutions that drive real transformation for customers. Known for blending analytical rigor with creative storytelling, Mariya brings energy and focus to every stage of the go-to-market journey, from defining product-market fit to launching industry programs that scale across Manufacturing, Public Sector, and Financial Services. Her work bridges sales, product, and marketing to create alignment, momentum, and measurable impact. A passionate advocate for partner-led growth, Mariya believes the future of product marketing lies in curiosity, empathy, alignment to sales, and innovation, where understanding the “why” behind every decision fuels meaningful business change.
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28 January 2026 12:15 - 12:45
The PMM growth-mindset: Own strategy and enablement to drive impact
Growth isn’t handed to PMMs, it’s earned. For modern PMMs, that means stepping beyond traditional roles, influencing outcomes across the business, and turning strategy into tangible results. In this session, we’ll explore what it takes to step into a growth-minded PMM role and make these three pillars work together. We’ll focus on practical ways to develop industry expertise, leverage buyer insights, and ensure your initiatives actually stick in the market. Key takeaways: - How to take ownership of strategy as a growth-focused PMM - Practical approaches to enable sales without losing strategic focus - Techniques for using ICP knowledge and market expertise to drive impact - How to structure PMM initiatives for measurable business results - Lessons from pioneering “Growth PMM” roles and how to apply them in your organization