Erin Parkins is a Principal Product Marketer at Guidewire Software, running strategic programs and operations for the team. In her 12 years in product marketing, she’s led a team through multiple acquisitions, built a product marketing department from scratch, and started a successful consulting business, being named a 2024 Top Product Marketing Consultant by PMA. She specializes in product launch, enterprise sales enablement, and strategic planning and believes a well-documented process can solve almost any PMM problem. She’s passionate about making product marketing the star department of a company and centers curiosity, communication, and empathy in her work. She lives in the mountains in Colorado where she backyard birdwatches and tends to her four dozen houseplants.