Christopher Radanovic is a dynamic leader dedicated to elevating Product Marketing's role within organizations. With over a decade of experience in the artificial intelligence and communications industries, he is currently the Director of Product Marketing at Infobip. Previously, at LivePerson, he excelled in spearheading product marketing for Generative AI, Conversational AI, and analytics solutions. Christopher is passionate about defining the distinct value of Product Marketing Managers (PMMs), ensuring the function remains strategically aligned within the organization. He specializes in building and mentoring high-performing teams, empowering product marketers as key strategic contributors to business success. A certified Product Marketer with the Product Marketing Alliance, Christopher is a frequent speaker at industry events and webinars, where he champions the strategic integration of product marketing to drive business growth.