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Axel
Kirstetter
Vice President, Global Product Marketing
Guidewire Software
Axel Kirstetter is a seasoned global technology executive with extensive experience leading product marketing initiatives for both start-ups and large enterprises. Throughout his career, he has played a pivotal role in driving accelerated growth, achieving category leadership, and facilitating successful exits for companies such as Merrill Corporation, Datasite, COLT, TomTom, and Intralinks. With over two decades in the cloud space and the subscription economy, Axel has been at the forefront of vertical SaaS since 2006 and a leader in product-led growth (PLG) strategies since 2017. His expertise and influence in the industry have earned him recognition as a "Top 100 Influencer" by the Product Marketing Alliance in 2019, 2020, and 2021.
30 January 2025 09:15 - 09:45
Unlocking growth with the product marketing operating system
Join Axel and Erin as they explore the role of product marketing operations in driving business growth. You'll gain insight into how the operations of product marketing have evolved and how they enable strategic alignment across teams at Guidewire Software. Key takeaways: - A clear understanding of the core principles of product marketing & PMM Ops - An introduction to the emerging field of product marketing operations - The role of processes, tools, and collaboration in effective product marketing - Strategies to support your product marketing leader’s success - Actionable ideas to enhance cross-functional alignment and impact