Zander Kyba is Director, Product and Customer Marketing at Lightspeed, having built high performing product marketing teams delivering measurable results across SaaS and CPG. His career highlights include building a competitive intelligence program that grew win rate by 10 percent, leading GTM for a portfolio of over 20 new to world recreational cannabis products that contributed 22 million dollars in net revenue, and repositioning a flagship SaaS product through customer research, new messaging, and a rebuilt website journey. Zander has managed multi million dollar budgets and bootstrapped with zero dollar budgets, worked as a solo PMM and as part of large marketing teams, and consistently over achieved on feature adoption targets. He believes in learning by doing, and has intentionally spent time across Insights, Product, Marketing, and Sales and CS, understanding how each function feeds the next to build and optimise the product marketing loop.