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Vanessa
Hartung
Director of Content Marketing
Varicent
A career content marketer, Vanessa have been leading content and social media teams for nearly two decades. In many cases, as the first content marketing hire for a company, she was tasked with establishing the foundation, team, and frameworks needed to achieve success. Vanessa's career also includes working in live television at The Shopping Channel, which taught her to expect the unexpected – a trait that has come in handy as the role of content marketing continues to evolve.
20 November 2024 16:15 - 16:45
Your 30/60/90 day guide for a killer content strategy
The first 90 days are critical for any role. But the first 90 days in a content role can make or break your future success. In this session, you will learn how to create a solid foundation to fuel your content strategy and how to efficiently scale your efforts with AI, automation, process refinement, and cross-team collaboration. Set yourself up for content marketing success and learn a repeatable framework to help you achieve your 30, 60, and 90 day goals – as well as into the future.