Sonduren is an experienced and recognized marketing leader with an entrepreneurial skillset working in the computer software industry, specifically in B2B SaaS product marketing. He is currently the Director of Product Marketing at Airbase, a high-growth B2B SaaS FinTech organization responsible for positioning, messaging, go-to-market strategy, competitive intelligence, analyst relations, and more. By night he is a YouTube content creator focused on telling stories and sharing his knowledge in all things motorsports through his channel Canadian Rider.