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Nina
Angelo
Vice President of Marketing
Float
Nina Angelo is currently VP of Marketing at Float, a high-growth fintech startup empowering Canadian businesses with the friction-free solutions they deserve. Prior to Float, Nina led marketing, product and strategy teams at HP, Pearson, Top Hat and Unibuddy. Nina lives in Toronto with her husband, 7-year-old son and 10-year-old daughter, who already offers sharp critiques on product messaging. Fun fact: Nina participated in speech competitions in high school, losing in the national final round once to Josh Gad (of Frozen/Beauty and the Beast/Ghostbusters fame).
20 November 2024 11:15 - 11:45
The flywheel effect: Turning customers into growth engines
Unlock the driving force behind your flywheel: your customers. In this dynamic session, learn how product marketers can spotlight customer success to drive growth. Discover how to shape customer stories, cultivate reluctant advocates, and segment them effectively. Dive into methodologies for creating scalable advocacy programs and partnering with Customer Success teams. During this interactive session, you'll learn best practices to showcase your product’s ROI and turn advocacy into a company-wide priority. Walk away with a toolkit to spin your company's flywheel and drive growth using your customer's authentic voice.