Every product marketer eventually hits the moment where the company's offering has grown faster than the story explaining it. Sometimes it's an acquisition. Sometimes it's a product team shipping features faster than marketing can name them. Sometimes it's a pricing page that started with one SKU and now has eleven. Whatever the cause, the symptom is the same: sales can't explain what you sell, customers can't tell what they're buying, and internal stakeholders each have their own version of the pitch. This session is a working playbook for fixing that. We'll cover how to diagnose where the narrative actually broke, how to design a portfolio architecture that holds up under cross-functional pressure, and how to drive adoption of new positioning across sales, product, and customer-facing teams without losing the plot in a six-month committee cycle. Examples will span everything from single-product companies wrestling with add-on sprawl to multi-product enterprises stitching together post-acquisition suites, because the mechanics scale down as well as they scale up. You'll leave with a framework for portfolio storytelling, a tactical sequence for rolling out new positioning, and a clear-eyed view of which battles are worth fighting versus which ones to let go.