Teams are getting leaner and expectations are getting higher, yet the lines between roles are blurrier than ever. This session unpacks how product marketers and growth marketers can work better together—especially when OKRs feel inherited, and everyone is fighting for a seat at the table. Let’s talk about what’s actually happening inside growing companies and how product marketers can stay influential even as the org chart falls apart. We'll also cover how growth and product marketing can work together at a start-up versus a mature company. You’ll leave with: - What growth marketing really is—beyond demand generation - A breakdown of product vs. growth marketing across company stages - How to collaborate when roles (and goals) overlap - Math sucks: what KPIs you should understand even if you don't own them