AI-first is different from AI-enabled and the differentiation is critical when it comes to understanding the evolving PMM role. AI-enabled organizations are the ones who enhance processes or features, but aren't core to the business. Building and implementing AI chatbots to an existing customer support system. An AI-first enterprise is an organization that treats artificial intelligence as a foundational capability, not just a feature or add-on.It means AI shapes the company’s core strategy, operations, and products — from how decisions are made to how value is delivered to customers. Today, we’ll explore what it really means to be a PMM in an AI-first organization — how the role is evolving, what new skills are needed, and how to balance innovation with responsibility.